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The Artisan

The Artisan

Drew Chicone is an example of a true artisan. These are the folks who will hand down knowledge for generations to come to keep the artistry that makes us unique as humans.

True. Wild. Florida.

Outside of the beach towns and the tourist destinations Florida is widely known for, is a place with a slower pace, rich history and bountiful land. ‘Old Florida’ is alive and thriving, you just have to know where to look for it.

Signaling Silver

Few fish can match a tarpon’s acrobatics, strength and stamina. With skills that have evolved over millions of years while surviving a range of drastic climate changes, the mighty silver king can stem the strongest tides, elude fearless predators and overtake hapless prey with ease.

Laguna Madre

Imagine traveling twelve hundred miles to fish a place most seasoned saltwater anglers would generally pass over, only to have mother nature thumb her nose in your face and leave you nearly empty handed on the way out the door. Sounds dreamy, right?

Harry: Godspeed

The chatter I hear most about Harry is "Dang, Harry is crushing the redfish on Crab Island again," or "Did you hear about the tarpon Harry just caught from his paddle board in the Gulf?" The easy angle to take on Harry Madison would have been to shoot him catching fish.

Red & Brown

Venice Louisiana... Yeah, I know... until a few years ago I had never heard of it either. A friend of mine told me stories of visiting there and seeing redfish schools as big as football fields, giant pelicans and people who didn't much like "outsiders." Ever since then it has been just out of reach. Until now...


After serving his country as a soldier, BOTE ambassador Landon Mace decided to move home to Bend, Oregon to follow his passion for fly fishing. With support from his wife, Landon spends his days wading rivers, tying flies and guiding others who share his passion for the outdoors.


Every October, the small town of Destin hosts one of the biggest fishing rodeos in the state of Florida. For 31 days, fisherman from all walks of life take part in a tradition going back 68 years with hopes of weighing-in the biggest catch and getting their names on the “Big Board.”